Connect with us

Cocoa Cola Acquires Mega Consumer Brand “Chi Limited”

Coca-Cola Acquires Chi Limited #GE9JA

Business & Banking

Cocoa Cola Acquires Mega Consumer Brand “Chi Limited”

Global beverage company Coca-Cola Company has acquired Chi Ltd. in Nigeria.

Sponsored Advertisment
Sponsored Advertisment

Coca-Cola first announced a minority investment in Chi three years ago and, as planned, has now acquired full ownership of the company.

Chi is recognized in West Africa as an innovative, fast-growing leader in expanding beverage categories, including juices, value-added dairy and iced tea.

The company, founded in Lagos, Nigeria, in 1980, produces juice under the Chivita brand and value-added dairy under the Hollandia brand, among many other products. Coca-Cola acquired a 40 percent stake in Chi in 2016 from Tropical General Investments Group, the holding company for Chi Ltd. Juices and value-added dairy categories rank among the fastest-growing beverage segments in Nigeria and Africa.

This acquisition further signals Coca-Cola’s optimism about Africa’s consumer opportunity and a commitment to its long-term investment and growth plan on the continent, where it has been present for more than 90 years.

“Coca-Cola is continuing to evolve as a total beverage company, and Chi’s diverse range of beverages perfectly complements our existing portfolio, enabling us to accelerate expansion into new categories and grow our business in Africa,” said Peter Njonjo, president of the West Africa business unit of Coca-Cola.

 “We will support the Chi management team in building on the company’s remarkable heritage and achievements, while using the scale of the Coca-Cola system to replicate their success in more markets across Africa.”

News Source:- Scooper News

Leave your vote

0 points
Upvote Downvote
Continue Reading
Advertisement
You may also like...
Adepoju A Philips

ProBlogger, Entrepreneur, Agriculturist & Internet Marketer  - Chief Editor And Founder @GE9JA Media

Click to comment

Leave a Reply

avatar
  Subscribe  
Notify of

More in Business & Banking

To Top

Log in

You’ll be automatically logged in 5 seconds.

Forgot password?

Don't have an account? Register

Forgot your password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Close
of

Processing files…

error: Our Contents Are Super Protected.